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Mitsubishi Electric Australia secures fifth consecutive win for the CHOICE Best Brand Fridges Award

A continued testament to reliability, innovation, and customer trust

SYDNEY, Australia, 8 December 2025 – Mitsubishi Electric Australia has once again been recognised for its commitment to quality and reliability, receiving the CHOICE Best Brand Fridges Award for the fifth consecutive year. This ongoing achievement reinforces Mitsubishi Electric as a leader in the Australian appliance market, and a brand that customers trust for performance, longevity, and everyday ease.

The CHOICE Best Brand award acknowledges the consistent excellence in reliability, customer satisfaction, and overall performance by Mitsubishi Electric. CHOICE experts rigorously tested over 50 popular fridge models, evaluating key criteria such as food freshness, temperature stability, 10-year running costs, and reliability.

‘The fifth consecutive win is a reflection of the trust Australians continue to place in our refrigerators and our broader brand,’ said Jean-Marc Adele, Home Appliance Product Manager, Mitsubishi Electric Australia. ‘Since introducing our first fridge to Australian householders more than forty years ago, we have remained committed to delivering products that are thoughtfully engineered, long-lasting, and designed for real Australian homes.’

Mitsubishi Electric refrigerators are designed to accommodate a wide range of household needs, offering various styles, configurations, and features to suit different kitchen layouts and storage preferences. Engineered for reliability and long-lasting performance, these refrigerators help maintain optimal food freshness and support an organised and efficient kitchen environment year-round.

‘We’re incredibly proud to see our refrigeration range continue to stand out in the market. Customers value not just our technology, but the experience of owning a Mitsubishi Electric fridge,’ Adele added.

For more information on Mitsubishi Electric refrigerators, please visit www.mitsubishielectric.com.au

A Life More Electric

Spokesperson:
Jean-Marc Adele, Home Appliance Product Manager, Mitsubishi Electric Australia

For more information contact:
Mitsubishi Electric Australia Pty. Ltd.
Email: communications@meaust.meap.com